Thursday, August 30, 2012

Five Hot Trends In Getting Hot Prospects For Your Business Today

Who do you want to help or serve with your business? What issue or problem does your product or service solve? What is the composite of the profile of the members of your target audience? What do these questions have to do with business planning?

In Starting to Plan

All of the above questions need to be answered directly or indirectly in some part of the plan that identifies your business strategy. At some point, the plan needs to be as detailed as possible and written even if it is not written initially. A record needs to be made of ideas that are attempted that were unsuccessful because of market timing or lack of resources.

Start a checklist that is expanded from the executive summary draft. On the checklist, make sure that you include information that is needed for funding sources. Information needed for making decisions for starting, developing and growing the business should also be included. "As texts that represent a given organization's strat­egy, strategic plans are of course specific to that organization, and yet the notion has a generic quality that draws on shared institutional understandings of what such a text should include (its substance), how it should be structured (its form) and what it is intended to achieve (its communicative purposes)" (Cornut, Giroux & Langley, 2012, 22). Keep in mind that time spent in business planning could make the difference between a successful business venture and one the struggles and eventually fails. Be prepared to do research to find needed information. Remember if all you do is copy what everyone else is doing you may risk ending up with only the level of success of everyone else.

Identify the personal brand of the CEO in order to insure that it is in line with the business brand. The vision and mission should show its relationship to the target market in the marketing message that is cohesive on the web and in printed materials like mailing pieces, letterhead and business cards.

Plan Inclusions

The master copy of the business plan will include information and sections that may not be contain in other versions for some audiences. The purpose of having a plan that includes everything is to create a resource to be shared with specific audiences for specific purposes at the appropriate time. There may be a risk in sharing the entire plan to the wrong audience. Therefore, it will be necessary to cut some of the information out of the plan according to the audience for which it is intended.

Work in process

The business plan of a thriving business is expected to be forever changing to reflect the current operating activities of the business based on what ideas have been tried and adjusted to best serve the stakeholders of the firm. When the business plan stops being a changeable document, the business is endanger of stopping its growth and development processes.

Five Hot Trends In Getting Hot Prospects For Your Business Today

Is your business in touch with current consumer behaviour? Are you well informed about your market segment and how your target consumers are living their lives, what their most into these days, and if their online activities have drastically changed over the last couple of years? It's important for any business to obtain current market data, not just to survive, but to actually thrive and to make a better transition into the future. Information, as you already know by now, is power so here are five hot trends on how your company can get the hot prospects it needs.

Get your business on mobile phones. People have changed the way they get on the Internet as handheld devices like tablets and smartphones turn into mobile computers. No longer will you find your consumer waiting to get home to log onto his or her computer to check out a website, purchase products, or read their email. ComScore predicts that the number of mobile users will topple desktop users by 2014 as multi-device ownership (people who have mobile phones also have tablets) skyrockets to 308 percent since 2011. You can even send coupons to your valued customers as Prosper Mobile Insights finds that 82 percent are open to getting coupons on their smartphones and tablets; 51 percent prefer getting coupons through email, 31.9 percent said they'd prefer getting a QR code and scanning it in the store, and 31 percent want to get it through text messages.

Distribute your content through social media like Facebook or Twitter to drive traffic to your website and to promote your business. If your business goals do not include social media marketing customised for one of these highly popular sites, you may be losing out on valuable prospects. Just consider how a mass merchant gets an average of 2.1 million fans and retailers of toys and hobbies have an average of 1.6 million fans on Facebook.

Use forums. Forums, whether they're on social media pages or blogs, will allow you to provide a valuable solution to prospects who may be asking questions that relate to your products or services. When you offer an answer and you do enough of these forums to build credibility for your brand or company, it's only a matter of time when prospects come to you to buy a product or obtain a service.

Show it, don't tell it. Use image-driven campaigns and not just written content. People want to watch a quick, engaging video about your new service or product rather than read a 500-word article about it. So produce videos for your website, your social media page, and your YouTube channel. Consider doing a web TV show. Present stunning images related to your business on Pinterest.